FREEDOM IN EVERY WAVE
Sumoii is all about freedom: freedom to roam the coastlines, freedom to feel the sun, the salt, and the wind, freedom to reconnect with the wild within and embrace our natural rhythms.
We stand with the seekers of adventure, the ocean lovers, the ones who crave connection with nature, with community, and with themselves. Carrying a towel that’s more than just fabric, but a companion that moves with you, lightweight, practical, sustainable, and designed to make every journey effortless. A towel that keeps you dry, comfortable, and free to live in the moment.
For too long, the way we consume, travel, and live has been dictated by convenience at the cost of the planet. But change is here. We see it in the way people are reconnecting with the earth, seeking conscious choices, and prioritising simplicity, sustainability, and joy.
Sumoii stands for this shift, for a life where we move lighter, live freer, and stay closer to nature. We believe outdoor living isn’t just about escape, but about coming home to what truly matters. It’s about joy in the small rituals, spreading your towel on the sand, drying off after a swim, watching the sun set and realising you are part of something bigger, something timeless.
We’re not here to define for you what travel, leisure, or adventure should be. Sumoii has always been about empowerment and freedom, freedom to explore your path, freedom to embrace your inner green spirit, and freedom in the way you move through this world.
We hope to inspire and invite you into this new way of living: one that is lighter, more mindful, and more connected. A life where the beach is not just a destination, but a reminder of our place in nature’s rhythm.
Life's Beach
Every day, we feel so lucky to be located on the beautiful Gold Coast. Despite being surrounded by the best beaches in the world, we noticed people had to make do with bulky beach towels that become heavy and smelly by the end of the day. To improve the experience for all beachgoers, we knew we had to come up with something completely different.
In Style & Versatile
Sumoii was created for the summer life. No more sandy, smelly towels that don’t quite fit in your bag. With corner sand pockets, zip compartments for valuables, and a lightweight absorbent material, your trips to the beach will never be the same again. Plus, they come in a whole range of modern designs and trendy colours. Sweet!
Designed to be stylish, multifunctional and durable. Sumoii is the next era of essentials. We’re 100% Australian-owned and always designing with our planet in mind, from product to packaging. By constantly searching for the best materials and minimising waste, we are doing our part for conservation, so that future generations can continue to enjoy our beautiful beaches and oceans for years to come.
Golden Paradise
We continually take inspiration from the stunning Gold Coast, Australia, where we call home. It is a unique blend of nature, exciting activities, local fashion and expressive art. Gold Coast is boldly authentic, unapologetic and simple – all the qualities Sumoii embodies.